NaviCare addresses a large and growing problem in the US – the rise of unpaid caregiving and the burden it places on “sandwich” caregivers. These 35-64 year-old individuals  manage full-time jobs, take care of their children, and take care of their aging parents. They struggle more than others in taking care of themselves while managing their responsibilities, with 43% reporting fair or poor mental health.

The total addressable market includes the 53 million unpaid caregivers in the US who take care of a spouse, aging parent or relative, or special-needs child. We aim to capture a segment of this population, focusing first on Massachusetts' sandwich caregiver population, which we estimate to be around 435,000 caregivers.

NaviCare’s competitive landscape is made up of other caregiving apps like Folia Health and ianacare, as well as private health advocacy services like Lundberg Health Services and Solace Health. NaviCare strikes a perfect balance between these sets of services, providing the accessibility of a mobile application and the personalization and expertise of a medical advocacy service. Furthermore, our true competitive advantage comes from our innovative use of generative AI, which provides users with easy-to-read health summaries, question prompts to ask during doctor visits, and help in finding specialists – all based on the unique medical information it can access. Not only does NaviCare integrate many key features of our competitors and combine them in one platform, but our innovative integration of AI makes it a much more powerful caregiving tool.

During NaviCare’s first five years, our primary goal is to capture the sandwich caregiver market in the greater Boston area and expand into concentric cities. Our outreach will focus on doctors’ offices, geriatric clinics, and senior centers through direct calls, emails, visits, and distributing flyers with download instructions via a QR code. We will also use social media advertising through Facebook and Google ads, targeting caregivers aged 35-64 who commonly use Facebook and might be involved in caregiving-related groups or forums.

We also plan to market NaviCare and our services at a variety of local and select national events. This includes the National Caregiver Summit, Caring for the Caregiver Expo, and support groups through the Family Caregiver Alliance (FCA). Additionally, we aim to partner with many of the 24 Aging Services Access Points (ASAPs) in Massachusetts to share information about our services.

A strong customer base in Boston during year one will foster word-of-mouth growth. Our website will feature app details, testimonials, and a blog to help with search engine optimization and provide further social media content. In year two, we plan to gain traction in nearby cities such as NYC, DC, and Philadelphia leveraging our existing outreach strategies. Offering a free first month and executing a proactive marketing plan will enable us to reach 200,000 users in 5 years.

NaviCare follows a subscription-based revenue model, offering users a one-month free trial to experience its full range of features risk-free. After the trial period, users are billed $20 per month for continued access to the app. This pricing model ensures affordability while delivering consistent value to our customers. This revenue structure ensures a predictable income stream, which will allow us to continuously increase the value we are providing to our user base.

Based on our expense and user assumptions, we expect to break even on the backend of our second year of operations. With $425,000 in funding, we plan to reach $1,000,000 of net income within 2 years. Our team is looking for $425,000 for 8.25% ownership of NaviCare. There are more unpaid caregivers in America than ever before and the emergence of next-level AI capabilities presents a unique opportunity to make a meaningful impact on the lives of caregivers and the lives of those they care for.  Although the caregiving process is rarely easy, NaviCare can provide guidance to bring light back into caregivers' lives.

– Team NaviCare